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NAECOB ApprovedSynergy Certified

Digital Marketing and Social Media for Business

Master the fast-paced world of online influence with Digital Marketing & Social Media for Business. This course provides an unfiltered, practical guide to the rules of new media, from SEO and email campaigns to programmatic advertising and the Internet of Things (IoT). You will learn to navigate the shift from traditional marketing to the "10 Ps of Digital," building real-world strategies that engage the modern consumer and drive measurable business growth across mobile, video, and social platforms.

Duration

36 hours

Schedule

Flexible

Format

Open

Level

All Levels

Course Tuition$1,095
Registration Fee$100.00
Total Due$1,195

Save money with our full payment discount

Next Start Date:May 16, 2026
Contact Us
The Digital Marketing & Social Media for Business course is a comprehensive deep dive into the digital ecosystem. In an era where consumers are "always on," businesses must move beyond simple social posts to develop integrated, data-driven strategies. This course takes you from the foundational 4 Ps of Marketing into the specialized 10 Ps of Digital, ensuring you understand how origin stories and brand strategy translate into the modern web. Throughout this practical program, you will transition from a consumer to a creator and strategist. You will learn the mechanics of Website Construction, the psychology of Effective Web Content, and the technical side of Search Engine Optimization (SEO). The curriculum covers high-growth areas like Programmatic Ad Buying, Video Marketing, and Performance Marketing, while also addressing critical modern concerns like UX Optimization and Data Privacy. By working through real-world scenario-based exercises, you will develop the "hands-on" experience required to plan, execute, and measure successful cross-channel campaigns.
1
Strategic Evolution: Master the transition from traditional marketing models to the "10 Ps of Digital Marketing" strategy.
2
Asset Development: Learn the steps to build a professional website and write high-converting web content.
3
Channel Mastery: Execute successful campaigns across E-mail, Social Media, Mobile, and Video Marketing.
4
Technical Proficiency: Understand the mechanics of Online Search (SEO/SEM), Programmatic Advertising, and Performance Marketing.
5
User-Centric Design: Optimize User Experience (UX) and content production to increase customer engagement and retention.
6
Data & Analytics: Measure campaign success and navigate the complexities of privacy and data protection.

The following are just some of the benefits our students achieve after completing this program:

Immediate Practical Application: This isn't just theory. The scenario-based exercises ensure you can build a website, run an ad campaign, and analyze a social media report by the time you finish the course.
Future-Proofing Your Career: By exploring IoT (Internet of Things) and the Future of Digital Marketing, you will stay ahead of trends like voice search and wearable tech, making you a forward-thinking asset to any marketing team.
Diverse Career Opportunities: Digital marketing skills are required in every sector. Graduates are prepared for roles such as Social Media Manager, Content Strategist, Digital Account Executive, or SEO Specialist.
Measurable ROI: Learn to stop "guessing" if your marketing works. You will gain the ability to prove the value of your work through Performance Marketing metrics, a skill highly valued by business owners and stakeholders in 2025.

Upcoming Sessions

May 16, 2026
Available

Saturday - 9am - 12pm

Online - Zoom

Free Retake Guarantee

Didn't pass on the first try? Ask about our tuition-free retake policy.

Certifications Earned

SB CertificateNAECOB

Prerequisites

High School Diploma or GED equivalent| Basic Computer Skills

Commonly Associated Job Roles

  • Content Creator
  • Digital Marketing Specialist
  • Marketing Assistant
  • Marketing Manager
  • Small Business Owner
  • Social Media Manager

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